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From greenbashing to real integration of sustainability in organizational innovation strategies

minalogic

umantex had the pleasure of speaking at the Minalogic Business Meetings. It was the opportunity to come back in more detail on the survey realized by Pink’Innov in collaboration with umantex.

The aim of this survey is to show innovation’s trends in corporate and organization’s strategies. This survey also seeks to capture the challenges and opportunities to integrate corporate social responsibility (CSR) and sustainability practices in strategic innovation. More specifically, it examines the rationale and potential barriers to this integration as well as the role of external stakeholders to foster sustainable innovation.

As part of the partnership between Minalogic and umantex . I spoke on May 31 to explain in detail how we worked on this study and the different conclusions we drew.

Find my full speech here

Hélène Campourcy

fondatrice de Umantex

helene campourcy

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